Amazon has a hair salon now — because it can

Amazon has a hair salon now — considering it can

(Image credit: Amazon)

Amazon, yeah that Amazon, is known for doing or selling darn well-nigh everything. But there'southward always more to exercise, which may explain why Amazon has just opened up a existent, working hair salon. It'due south called Amazon Salon, naturally.

Well, Toto, nosotros're not in Bellvue anymore. To the lowest degree of all because Amazon Salon is located in east London.

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Amazon has been a huge player in the world of online retail, though in contempo years information technology'south begun branching out into other more physical spaces. Whether that'south the cashier-free Amazon Go grocery stores, Whole Foods, mall kiosks or the Amazon Books volume stores.

Now there's a hair salon, which has opened up on Brushfield Street in the Spitalfields area of London. At times information technology almost feels as though Amazon, which has been cited equally one of the primary reasons for the refuse of brick and mortar stores, is taking upon itself to slowly merits that space for itself.

Though, this is the outset time it's really branched out into something that can't be described as "yous're hither to buy stuff from united states." And then once more, Amazon Salon still has that feel about it. Fifty-fifty if you can become yourself a haircut in the process.

According to John Boumphrey, Amazon's UK Land Manager, the indicate of Amazon Salon is "for customers to come and experience some of the best technology, hair care products and stylists in the manufacture. We want this unique venue to bring united states one footstep closer to customers, and information technology will exist a identify where we can interact with the industry and test new technologies."

amazon salon QR codes — (Image credit: Amazon)

But it also sounds like a demonstration area for products yous tin then buy on Amazon. Not only tin can customers "enjoy amusement on Fire tablets," there will also be a selection of hair intendance products on display. Products that all have their own QR code that takes yous to the relevant page on Amazon.

It'south not entirely articulate whether this is just products that yous put on your pilus, like shampoo, conditioner, dyes, so on, or if information technology volition likewise extend to some of the tech the salon uses. Afterwards all, what better way to advertise a new accident dryer, or some other hair-friendly technological machine, than to employ it on paying customers?

It's all well-nigh corporate synergy. Existent estate is in a dire situation right now, peculiarly after the pandemic, and you lot tin't sell haircuts over the internet. What better way to reach a new market, and sell them stuff in the process?

Amazon salon AR — (Image credit: Amazon)

Specially when you can throw in some gimmicks like augmented reality hair consultations that will testify people what they'll wait like with dissimilar pilus colors. A number of pilus dye companies, like L'Oréal, already offer services that allow you do this virtually, either via a smartphone app or on their website.

Amazon Salon is only open to Amazon employees right now, but apparently information technology will exist opening to the public "in the coming weeks." Hair and styling is provided past Neville Hair & Beauty Salon, though in that location'south no discussion on how much information technology'southward all likely to cost.

Hopefully information technology'll be cheaper with a Prime membership. Whether that will be chosen "Prime Cuts" is some other story, since there are an awful lot of butchers that utilize that name. The terminal thing Amazon is going to want is any Sweeny Todd-like comparisons.

Good thing Fleet Street is near 2 miles away.

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Tom is the Tom's Guide's Automotive Editor, which means he can usually be found knee deep in stats the latest and best electric cars, or checking out some sort of driving gadget. It's long mode from his days equally editor of Gizmodo United kingdom, when pretty much everything was on the tabular array. He'south usually establish trying to squeeze another giant Lego set up onto the shelf, draining very big cups of coffee, or complaining that Ikea won't permit him buy the stuff he actually needs online.